Share of internet first brand funding in the D2C category 2014 to 2020, by segment

Published by A. Minhas, Sep 23, 2022
Between 2014 and 2020, fashion and beauty attracted 54 percent of investment funds among internet first brands from the D2C category. Around another quarter of the overall funding went into the home improvement segment.

Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment

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Release date

March 2021

Region

India

Survey time period

2014 to 2020

Supplementary notes

Data up to December 16, 2020
Funding for pure foodtech players like Rebel, Freshmenu etc. or marketplace platforms like Nykaa, Purple, etc. not included
Others includes handicraft goods, kitchenware, customized products etc.

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D2C market in IndiaE-commerce in IndiaB2C e-commerce in JapanD2C e-commerceD2C e-commerce in Europe
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